Experience architecture for live products
Web, mobile and connected TV for global streaming — DAZN, NFL, UEFA, Discovery, WarnerMedia, BBC, Sky, MGM and Formula 1 — from pitch prototype to production design system.
London
Timothy McGuckin
Creative Technologist · AI Engineer
Creative Technologist and AI Engineer. I combine creative direction, interaction design and software development to turn ambiguous ideas into useful, high-fidelity experiences — across live platforms, agentic systems, and 0-to-1 products.
Proof, not positioning
Breadth you can measure
25+Years across design, media and digital products
10+AI products conceived and engineered in two years
85–90%New-business win rate supporting ~£125m departmental revenue
APEX Innovation Award .air inflight entertainment, 2017
Ink · IAG British Airways
Seat numbers on the seatbacks
80%Improvement in on-time departures
20%NPS uplift
Adding seat numbers to seatbacks during boarding resulted in an 80% improvement in on-time departures and a 20% NPS uplift. The pattern is now adopted by other major airlines.
Practice
Three depths, one craft
Creative technology and AI engineering as one practice: platform experience, emerging-technology R&D, and a venture studio that ships.
Generative, multimodal, agentic
Seven-plus years leading emerging-technology R&D: LLMs, diffusion, agents, knowledge graphs, vector retrieval, ONNX and WebGPU — translated for creative, engineering and executive rooms.
TEKNOLED-G, 0-to-1
Founded an AI consultancy and venture studio. Products from opportunity validation through architecture, working prototype and commercial model — including CursorPluginKits, SendApply.pro, and an AI-first agency system for TBWA\ The Disruption Company.
Shipping now
Two live products
Two products shipping now from the studio — captured from the live sites.
Selected organisations
Where the work showed up
NFL, DAZN, UEFA, Formula 1, BBC, Sky, Coca-Cola, Capital One, CNN, IAG, British Airways, Iberia, Aer Lingus, LEVEL, Qantas, Emirates, Singapore Airlines, CursorPluginKits, SendApply, Punctilio, BDNA, THRPY Chat, SensAffect, MMRY, Squadbox, AKITA, DataGuardX.
Now
Governed AI that still feels like craft
Most generated work is plausible. The interesting problem is identity, constraint and continuity — Brand DNA that machines can follow, agent teams that can be audited, and emotional or memory systems that people can actually trust.
That is the through-line from CNN control rooms, Coca-Cola’s global marketing intranet, Deltatre’s sports platforms, and the TEKNOLED-G products: CursorPluginKits, SendApply, Punctilio, BDNA, Squadbox, AKITA, THRPY, SensAffect, MMRY and the rest.